TEJAS OS
ART DIRECTION · FILM · AI
SYSTEM READYCREATIVE SESSION READY
Professional Edition · Creative Portfolio System
Art Direction · Motion Design · Films · AI · Social
ART DIRECTION · FILM · AI
SR. ART DIRECTOR | SR. LEAD MOTION DESIGNER
FILMMAKER | AI CREATOR
I move between art direction, filmmaking, motion, editing, CGI and AI depending on what the idea needs.
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Tejas is 100% ready art direction, motion design and AI film, on tap.
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Tejas Waghmare Sr. Art Director and Sr. Lead Motion Designer. A portfolio system built around selected campaigns, visual development and film.
| System | TejasOS Professional |
|---|---|
| Current Role | Sr. Art Director | Sr. Lead Motion Designer |
| Status | Online |
| Location | Mumbai, Maharashtra |
A selection of work I’ve shaped from the first idea to the final frame across art direction, filmmaking, motion, editing, AI and visual development. Some are full campaigns; others are focused creative explorations.
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I’m a Sr. Art Director and Sr. Lead Motion Designer, but I’ve never really worked inside one box. I move between art direction, filmmaking, motion, editing, CGI and AI depending on what the idea needs.
I like understanding the big picture, but I also enjoy getting into the details, frames, edits, motion, sound and finishing.
Concept. Art Direction. Filmmaking. Motion. AI. Editing. CGI. Visual Design.
Mumbai, Maharashtra.
Sr. Art Director | Sr. Lead Motion Designer.
Download my current PDF resume.
| 2021 Present | Sr. Art Director | Sr. Lead Motion Designer LS Digital Group |
|---|---|
| 2019 2021 | Sr. Motion Graphic Designer Jaro Education |
| 2018 2019 | Sr. Motion Graphic Designer Vector.in |
| 2017 2018 | Video Lead Key India Graphics |
| Awards | Three Bronze Abby’s Awards + e4m campaign wins |
I work across the full visual pipeline and move between creative direction and hands on execution.
| wwartistww@gmail.com | |
| Phone | +91 7715851895 |
| @w.tejas.w | |
| Behance | Behance |
| Vimeo | |
| YouTube | |
| Location | Mumbai, Maharashtra |
The computer uses a perfect-play strategy. A win requires the computer to make a mistake so aim for a draw or punish every opening it leaves.
A digital launch film built around bird photography and the Canon EOS R7.
Canon was entering the APS C sensor market with the EOS R7. The ask was to create a 45 second digital film that highlighted the camera features and created curiosity around the launch.
Bird photographers work with fast moving subjects. The pitch called out slow camera performance, low resolution, shutter noise, focus problems with movement and the difficulty of manoeuvring while shooting.
The photographer becomes the conductor and the birds become the musicians. Every capture becomes part of a larger visual rhythm, with the camera features and the movement of the birds working together like a visual composition.
The campaign was extended beyond the main film into a campaign key visual, a social carousel and display banners that introduced different camera features through the Take Off idea.
I worked on the visual direction and storyboard, built a mock video to show how the idea could play out, thought through the execution and handled the final edit.
The final film came out very well. The campaign went on to win Bronze at Abby’s for Creative Use of Video.
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Project information is based on the campaign material and details I supplied for this portfolio.
One connected campaign told through 10 episodes and one main film.
The campaign needed to make life insurance easier to engage with without feeling like a conventional insurance advertisement.
The groom disappears on his wedding day. The mystery pulls the audience into a connected story, with the episodes working like chapters of one film.
The campaign was built as 10 connected episodes with one main film. Humour, recurring characters and cliffhangers kept the story moving from one part to the next.
I worked across the packaging of the complete series and the main film, with a strong focus on motion graphics, transitions, video editing and sound.
I am proud of how the campaign came together as one connected piece of content and of the recognition it received.
The campaign won two Bronze Abby’s awards and two Gold e4m ICMA awards. The Abby’s recognition included Online Only Video Campaign and Digital Craft for Digital Use of Video.
Project information is based on the campaign material and details I supplied for this portfolio.
A creator led campaign built around a simple Pringles behaviour that could turn into funny social content.
The challenge used two Pringles chips to create the familiar duck lips look and encouraged people to make funny videos around it.
Influencers and creators put their own spin on the idea, turning a simple product behaviour into polished social content that was easy for audiences to recreate.
I worked on the video packaging. I took the influencer footage and turned it into polished branded reels through editing, motion graphics, transitions and sound.
I liked the challenge of making a large amount of creator footage feel consistent and finished while keeping the content playful and social first.
Project information is based on the campaign material and details I supplied for this portfolio.
A creator focused campaign built around putting the EOS R50 into the world creators already live in.
The EOS R50 needed to feel relevant to the creator community and fit naturally into the way creators already shoot, share and follow trends.
The campaign focused on the creator universe and built the idea of switching on Creator Mode with the EOS R50. The work explored how creators connect, create and follow trends.
The pitch included a large creator plan with 20 macro influencers, 60 regional influencers and 120 micro and nano influencers. The work also covered creator frameworks, digital dissemination, retail and contest ideas.
I worked on the overall visual direction, the main campaign KVs, mock videos and presentations, and the editing across the influencer content.
The campaign included the main Creator Mode identity, campaign KVs, creator videos and a large volume of influencer content. I worked across the video edits to keep the content visually consistent.
I am most proud of the overall visual direction, the KVs, the mock videos and presentations, and the consistency of the video edits across the influencer work.
Project information is based on the campaign material and details I supplied for this portfolio.
A student led initiative where young people imagined new futures and AI helped bring those ideas into visual form.
The initiative was about students imagining the future and using AI as a tool to visualise those ideas. The film frames the work as a new world envisioned by the students and powered by AI.
More than 100 students from grades 2 to 9 took part in the initiative. Their ideas covered subjects such as the future of India in 2060, transportation, technology, healthcare and smart cities.
The work came together as a mix of real people, student ideas, AI generated worlds, social content and an art exhibit featuring 20 visual representations of the students’ imagined futures.
I worked across Art Direction, Editing, Motion, AI image generation, AI video generation, Storyboarding and Audio. I also directed the AI visual creation for some of the student concepts, rather than every AI visual in the film.
Public campaign coverage reported more than 2.3 million views across social media. The student work was also presented as an art exhibit at the school.
What I like about the project is that the AI was not used just to make pretty visuals. It was used to help students see their own ideas as something they could actually visualise.
Paste the prompt used for this student concept here.
Project information is based on the campaign material and details I supplied for this portfolio.
A campaign built around four different ways people use photography to tell their own stories.
The pitch explored four story routes built around Travel, Food, Wedding and Fashion. The campaign was developed as 20 to 30 second launch videos with supporting social and digital adaptations.
Each route had its own visual world while keeping Find Your Story as the common campaign idea. The deck also explored content featuring industry experts and supporting digital communication.
The work included four thematic film routes, industry expert content, social content and display adaptations.
I worked on the creative direction and visual direction, developed the KVs and built mock videos to show how the different story ideas could come to life. I also worked on the final edit.
The final work came out very well, especially in the way the different visual routes came together under one campaign idea.
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Project information is based on the campaign material and details I supplied for this portfolio.
A visual route built around pushing photography beyond ordinary reality.
The deck starts by asking what the soul of photography and filmmaking is, then explores different ways of seeing through Real and Surreal, Fiction and Illusion, Artistry and Alchemy, and Drama and Magic.
The idea arrives at MAKE IT DRAMAGIC. The camera becomes a way to push photography beyond ordinary reality and create images that feel dramatic and magical at the same time.
The pitch explored high energy and unexpected photography moments, including animals, water, movement and extreme visual situations, with the Canon camera at the centre of the visual language.
The deck developed video treatment ideas alongside campaign KVs and digital amplification routes.
I worked on the Art Direction, KV and visual development, and the video editing for the work.
Move Your Way was a separate Canon pitch with two routes. It was not an executed campaign and is not included as part of Dramagaic.
Project information is based on the campaign material and details I supplied for this portfolio.
A Canon film where the work was focused on post production and finishing.
I worked on the final video edit, motion graphics and sound design.
The focus was on shaping the final cut, keeping the pacing clear and giving the film a strong visual flow.
Motion graphics were used as part of the final visual treatment rather than as a separate layer.
I also built and edited the sound design, including music and sound effects, to support the rhythm of the final film.
Project information is based on the campaign material and details I supplied for this portfolio.
Three films built around the idea that mothers teach us important lessons without always saying anything.
Mothers can be silent teachers. The films show how their actions and expressions can teach us lessons without needing long explanations or dialogue.
Be Disciplined. The first film uses an everyday mother and child moment to show discipline through behaviour.
Be Self Sufficient. The second film shows a simple everyday situation where the lesson is understood through what the mother does.
Be Generous. The third film uses a donation moment to show generosity as something learned by watching and doing.
We shot in a real home environment using natural light and a Canon EOS R camera. The production was completed in one day.
I handled DOP and cinematography along with Art Direction, Creative Direction, Editing, Motion and Audio. For the audio I selected and edited music, created sound effects and ambience and built the sound design.
Project information is based on the campaign material and details I supplied for this portfolio.
A Teachers’ Day film about the lasting role teachers play in shaping who we become.
The film is built around appreciating teachers and the role they play in shaping people. The campaign encourages people to take a moment and thank the teachers who have influenced them.
I worked on Art Direction, Editing, Motion and Sound.
The edit was shaped around the emotional flow of the film and the message of appreciation.
I also worked on the sound and music treatment to support the final emotional build.
Project information is based on the campaign material and details I supplied for this portfolio.
A campaign built around lifting up street and action cultures in India.
The campaign was about giving more visibility to alternative street and action cultures in India, inspired by how these communities are celebrated in other countries.
The work focused on communities and movements such as B boying, skating, running, parkour and cycling with stunt culture.
I worked on video editing, reel edits and CGI for the campaign.
The content needed to feel energetic and social first, with edits and CGI that matched the movement and attitude of the communities.
Project information is based on the campaign material and details I supplied for this portfolio.
A branding video created for the Kellogg’s Amazon SWP brand page.
The piece was created as a branding video for the Kellogg’s Amazon SWP brand page.
The shoot was handled by another team. My work started on the post production side and included stop motion, manual editing and transitions.
I worked in After Effects and Premiere Pro as part of the edit and motion treatment.
I handled the post production and visual assembly of the video, including the stop motion treatment, editing and transitions.
Project information is based on the campaign material and details I supplied for this portfolio.
A collection of AI videos for different Axis Mutual Fund products, built from direction through final delivery.
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Project information is based on the campaign material and details I supplied for this portfolio.
AI generated campaign videos created mainly for vertical formats.
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Project information is based on the campaign material and details I supplied for this portfolio.
A collection of AI brand films supported by digital display video work.
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Project information is based on the campaign material and details I supplied for this portfolio.
Social videos, animation and AI videos made across different content formats.
This body of work covers Kellogg’s social media videos, animation and AI generated video content.
I worked on the video edits, animation and AI video generation.
The content was made for social, so the work can be shown in different final formats depending on the post or video.
Project information is based on the campaign material and details I supplied for this portfolio.
Social and reel content made for the festival ecosystem.
I worked across the official social and reel content around VH1 and SuperSonic.
My work included video edits, reel edits, motion graphics and CGI or visual effects.
The content had to move quickly and feel native to social while still staying within the event visual language.
Project information is based on the campaign material and details I supplied for this portfolio.
A collection of final motion work across Kellogg’s, Pringles, Canon India, Axis Mutual Fund and Eurokids.
Kellogg’s. Pringles. Canon India. Axis Mutual Fund. Eurokids.
This section is intentionally final video only. It is a quick look at the range of motion work rather than a long case study.
Project information is based on the campaign material and details I supplied for this portfolio.
A visual gallery of my 3D and CGI work. This is intentionally image and video led, with no long case studies.
The Glanbia physical shoot was handled by a vendor. The CGI contribution was handled in house by me.
I prefer to show awards alongside the campaign they belong to, so the work always has context.
1× Abby’s Bronze · Creative Use of Video
2× Abby’s Bronze · 2× e4m ICMA Gold
1× Abby’s Silver
1× e4m ICMA Gold
1× e4m ICMA Bronze
